Our point of difference or the “edge” that will continue to keep us ahead of the competition is the way we interact with our customers. Of course we are not understating the importance of having good Products; without good product you are not in the race but today it takes more than good product alone to maintain a loyal customer base.
Our Mission and Vision statements are the platform from which we have developed a companywide customer centric culture and attitude; we are not perfect and there is a long way to go, but we will continue to build on this culture within our dealership. The Value Guarantee is the centre piece of our commitment to exceeding our customers’ expectations; In line with our Vision & Mission, we aim to delight our customers to the point where Tony Ireland Townsville is the dealership of choice, and if we get it right our customers move from being just loyal customers to being customers “for life.”
Now we also know that many of the things we and our dealerships have been doing are probably best practice and very customer centric, so we didn’t throw the baby out with the bathwater. As the first step in introducing this culture to our businesses we presented a simple set of Best Practices, designed to ensure that all of our staff provide a consistent high level of service to the customer at every touch point, and underlying this we rolled out the Tony Ireland Value Guarantee I want to impress upon you the importance of this major which we continue to devote considerable time and resources to.
Our point of difference or the “edge” that will continue to keep us ahead of the competition is the way we interact with our customers. Of course we are not understating the importance of having good Products; without good product you are not in the race but today it takes more than good product alone to maintain a loyal customer base.
Our Mission and Vision statements are the platform from which we have developed a companywide customer centric culture and attitude; we are not perfect and there is a long way to go, but we will continue to build on this culture within our dealership. The Value Guarantee is the centre piece of our commitment to exceeding our customers’ expectations; In line with our Vision & Mission, we aim to delight our customers to the point where Tony Ireland Townsville is the dealership of choice, and if we get it right our customers move from being just loyal customers to being customers “for life.”
Now we also know that many of the things we and our dealerships have been doing are probably best practice and very customer centric, so we didn’t throw the baby out with the bathwater. As the first step in introducing this culture to our businesses we presented a simple set of Best Practices, designed to ensure that all of our staff provide a consistent high level of service to the customer at every touch point, and underlying this we rolled out the Tony Ireland Value Guarantee I want to impress upon you the importance of this major which we continue to devote considerable time and resources to.